Marketing is the process of promoting and selling products or services, including market research and advertising.
Digital information is stored using a series of ones and zeros. Computers are digital machines because they can only read information as on or off - 1 or 0. This method of computation, also known as the binary system.
Marketing which is done digitally or using digital resources is called digital marketing.It is also called online marketing.It is used to target the potential customers using the internet and other forms of digital communication.