What is PPC?

PPC, which stands for pay-per-click, is an online advertising model where advertisers run ads on a platform such as Google Ads and pay a fee every time someone clicks on it. Businesses use PPC to drive traffic, sales, or inquiries from their target audience

PPC can easily be measured and tracked.

One of PPC's main benefits over traditional advertising channels is the ability to easily measure and track the returns from the platform.

You can start receiving clicks very quickly.

Compared to channels such as SEO, PPC allows you to start seeing returns very quickly; and this is absolutely one of the reasons why it is so popular with marketers.

You can target your customers perfectly.

Unlike traditional advertising, PPC allows you to target your exact customer based on your data, even allowing you to adjust bids based on devices used, the time of day, and location. If you know your customer and how they search, you can use these insights to reduce wasted advertising spend.

You are in full control of when ads run and how much you pay.

You are in full control of when your ads run (including the time of day and day of the week) and you can easily turn ads on and off as you wish.
There are multiple ad formats available.
There are multiple ad formats available.
Search Ads
Shopping Ads
Display Ads
Video Ads
Gmail Ads

What are the Main PPC Platforms?

Google Ads and Bing Ads are the two main platforms for PPC.You can use any of them both, but Google Ads is mostly used platform now a days.

Some other add platforms

Facebook Ads
LinkedIn Ads
Twitter Ads etc.