Email marketing is also a most powerful channel of digital marketing, like PPC,SEM,SMO, etc.It uses email to promote your business’s products or services.In Email Marketing you can send commercial message to the potential customer using mail.It also helps in building and maintaining relationship with the customers.It also helps to make your customers aware of your latest items or offers .
1. Improving Sales.
2. Sending campaigns on time.
3. Generating more traffic to your site.
4. Help in self-promotion.
5. Brand awareness.
6. Customer loyalty.
7. Affordable.
8. Gathering feedback.
HubSpot, probably best known for their marketing automation platform, recently launched a free email marketing tool that can support a lot of a small business’ transactional email needs.
Sender is one of the best free email marketing tools in the market with features to ensure deliverability. It will help you to create newsletters without any HTML knowledge. Just choose from a template and customize it with elements like text,img and videos.
Sendinblue is a marketing communication platform with both features email marketing tools and additional functions such as customer relationship management and landing page creation.
SendPulse advertises itself as a multi-channel marketing platform, but its email marketing feature is the most popular. It comes with many of professionally-designed email templates that you can easily customize using a drag-and-drop editor.
Omnisend is another email marketing platform that integrates all your communication platforms in one place. Its free plan includes only email, but it’s more than enough to support the email marketing efforts of small and medium businesses. It allows you to automate your email delivery using behavioral triggers and easily time your communications based on your customers’ convenience.
The campaign process of Zoho is consist of Basic Details, where you can choose the details about email and can decide name of the campaign, the Content, and the Audience. The Last one is self-explanatory. In the Content section, you will find an editor for HTML content. Drag and drop items,add pictures, format text, and copy/paste the text that you need in your email.Here you can take benefit of user-defined tags by creating user-defined fields.
Flashissue is also a best tool for emailing newsletters.Here you can sign in via Facebook or Google and have newsletters emailed to your contacts within few minutes.
iContact is one more powerful tool for email marketing.iContact tool contains marketing templates and HTML coding options, depending upon your requirement for the campaign.
GetResponse is also an email marketing tool by which you can keep your contacts list effectively and also make professional-grade marketing campaigns.With the use of contacts section, you can add the custom fields into contact lists and it also allows you to copy conducts and inquires directly. By using GetResponse as a marketing tool, you can also check the number of subscribers who view your emails, unsubscribe, complain and click on the links.
1. Email marketing has larger reach.
2. Social Media Channel Promotion.
3. Email marketing delivers your message.
4. Email marketing has a higher ROI (Return on Investment).
5. Email marketing is an open platform.
6. Reduced Risks.
7. Help to reach the target market.
8. Email marketing will be remain forever.
