A blog or weblog is an online diary or informational website displaying information with the latest posts appearing first, at the top. It is a platform where a writer or a group of writers share their views on an individual subject.The information which is published regularly with new content is called 'Blog Post'.In blog post photos,text,videos etc. can be included.A blog post can be made for private or public use, it totally depends upon the person who writes the blog or owner of the blog.
Blogging is the collection of skill of writing content on a blog using internet tools that one needs to run and supervise a blog. It provides the easiest way
to keep our audience up-to-date by the process of writing,posting and sharing content on easy way on the internet daily,weekly or monthly.
By blogging, businesses saw a positive way to improve their customer’s level of satisfaction. Using Blogs companies keep their customers and clients up to date. Even,when more and more people will visit your blog,your brand can get the more trust and exposure.
Blogging helps you to create a network of loyal followers when visitors can comment and interact with you or your brand.
If your blog receives more attention and fans, you can investigate ways of monetizing your blog and could earn money. Through the blog, you can offer your products and services and sell them.
A blogger is a person who runs and controls a blog. He or she shares his or her opinion,ideas and knowledge on different topics for a target audience.He or she creates, publishes, and maintains the blog for both personal and public use.
There are many reasons to start a blog for personal blogging. Blogging for business, projects, or anything else that might bring you money has a very straight forward purpose –To increase your visibility and to rank your website higher in Google SERPs.It helps us to enhance our business position in the industry. As a business, you depends on consumers to keep buying your products and services. As a new business, you rely on blogging to help you get to potential consumers and grab their attention. Without blogging, your website would remain invisible, whereas running a blog makes you searchable and competitive.
So, the main purpose of a blog is to connect you to the relevant audience. Another one is to boost your traffic and send quality leads to your website. The more frequent and better your blog posts are, the higher the chances for your website to get discovered and visited by your target audience. This means that a blog is a great platform for us to branding and advertising the products.By using blog you can convert your website traffic into high-quality leads.
A blog also allows you to show your effectiveness and build a brand. When you use your knowledge for creating informative and engaging posts, it builds trust with your audience. Great blogging makes your business look more credible, which is especially important if your brand is still young and fairly unknown.Using blog you can collect feedback from the reader and improves your writing skills, and way of presenting our knowledge in front of the audience.
Following are the advantages of Blog:
1. Increases new business – A constant stream of visits to your blog by the audience will increase the potential to attract interest from potential consumers.
2. Improved Web traffic and SEO- A valuable, relevant, and informative content help us to bring more audience to our blog and improve ranking in SEO.
3. More Energetic - Working as a blogger will pump up your energy, and you will be able to work more creatively and freely.The reason is there is no need to go to office.Here you are your own boss.
4. Better work output - By bloggig you can do your work in an organized manner because there is no one to give you orders. You can do your work freely and as you like.You can easily concentrate on your work and write at any time of the day.
5. Help others to educate – A good blog can educate, inspire and help readers in ways the blogger may never know.
6. Helps us to improve writing skills - Writing blog posts help us to improve our writing skills. It also helps to learn new English words, spellings, use of punctuation, and sentence structure.
7. Easily connect with social media - By using blogging tools you can connect with various social media platforms such as Facebook,Twitter,LinkedIn,Instagram etc. and share your blog.
Establish yourself as an expert in your field – When you post more blogs and share your knowledge with the audience, your readers will begin to see you as an expert.But this will happen after a long time.
1. Poor content - Poorly written content, low-quality posts, and spelling errors can badly reflect on your brand.So be careful about the content before publishing it on the web.
2. Time consuming – Time is the biggest demerit of blog posts. A good,properly organized and pure content on a blog takes a huge time in writing and editing.Because first you have to thought and then plan out what you are going to blog about.
3. Inconsistent posts – If you decide to blog, make sure you do it consistently. Think and imagine how your old post is to the people visiting your site. An old blog is worse than no blog.
4. Economy condition - Many bloggers who struggle with their full time blogging.But they don’t have a fixed source of income.
5. No work while you are ill - We are human and every human gets ill. The bloggers who work alone for them this is a tough time.
